checked in the ad accounts
how i work
The four habits behind every account I run, from the first ad to the booked patient.
01
Read every ad, every week
A per-ad review of spend, cost per lead and creative, so budget moves to what is working and stops on what is not.
02
Check leads against the CRM
I match ad leads to booked patients and quoted treatment value in the clinic’s own records, not just form fills.
03
Fix the tracking first
Conversions API and custom events set up properly, so Meta optimises on real enquiries rather than noise.
04
Build the ads and the page
Ad sets designed in Figma and landing pages built and tested before any budget goes live.
work
selected case studies from pasted, all anonymised
After studying the greats and running campaigns that actually brought results, I built my own Quintet-P approach
<-
planned ads that are designed to convert.
Available from June 2027 for a 30-week, university-approved placement. Happy to talk about paid media, measurement or a role on your team.