For Sorelle, I created a series of Meta ads rooted in softness, clarity, and buying intent. The “Carezza” and “Rituale” ads used direct value-based benefits (soothes, restores, removes buildup) combined with familiar language like “a cream for the little worries.” It spoke to the emotional side of a daily skincare user.

The “Velluto” and “Radiosa” creatives were built on identity and transformation, using lines like “Soft like velvet, strong like you” and “Bring your radiance to life” to make users feel seen and understood.

For BizClues, I developed a visual content campaign that engaged e-commerce founders through playful quizzes and myth-breaking posts. From “What’s your e-commerce persona?” to “Don’t fall for these inventory myths,” the goal was to simplify complex decisions and highlight how BizClues empowers both data-driven and instinct-led users. By blending educational content with interactive elements and conversational tone, I positioned BizClues as a flexible, intelligent tool, not just software.

For InsidesMatch, I crafted ads focused on emotional ease, trust, and real connection. The campaign positioned their live event as a warm, pressure-free alternative to dating apps, using lines like "No more swiping endlessly" and "Find your match, no matter your age." Candid visuals, real testimonials, and event perks like free snacks and expert advice helped reduce hesitation and spark action. Urgency copy (“Only a few spots left!”) drove last-minute signups.

For Silver House, a luxury silver jewelry brand, I built a visual narrative around trust, texture, and timelessness. The creatives leaned into minimal design, soft lighting, and product-focused storytelling, echoing the craftsmanship behind each piece. Copy lines like “Elegance, cast in silver” and “Jewelry that speaks before you do” were designed to evoke intimacy and intent. We stripped away noise to let the silver do the talking, supported by a clean layout, editorial framing, and selective color tones.