When this local silver jewelry brand decided to step into the online space, it presented both an exciting opportunity and a unique challenge. With a solid offline presence but no online foundation, they needed a cost-effective strategy to ensure profitability from the outset. I crafted a series of ad campaigns designed to make the most of their modest budget, focusing on precision targeting and compelling creatives that resonated with new audiences.

The response exceeded expectations, delivering consistent 3-4x ROAS right from the start. However, due to limited stock (each product often had only one or two pieces), maintaining demand while switching products to stay profitable became a critical focus. By rotating campaigns to highlight new pieces regularly and building anticipation, we kept interest high and conversion rates steady. Now, they’re averaging a daily ROAS of 5-6x, enjoying a loyal customer base, and even outperforming local competitors in their city.

This project demonstrates how, with the right approach and attention to ROI, even brands new to the online market can achieve impactful, sustainable growth.